![]() It was especially exciting to overcome initial doubts about focusing a game around such dramatic and difficult topics, since games as a medium usually concentrate on empowering the player.īesides this, personal and familial experiences with death and cancer played an important role in the project’s development. At the time we felt that it would do our assignment’s requirements justice, in both theory and practice. The challenge of dealing with the taboo topics of death and dying within a video game, was an extensive and with regards to content a very interesting task. There were two key motivations which drove us to develop a game like In Between. ![]() Ultimately, players join the protagonist on his journey to face his own mortality and accept the inevitable which is rather unusual as game plots go. Early on, it is made very clear that there is no way of escaping his fate. In In Between you take on the role of a man diagnosed with terminal cancer. This mentality was manifested as our ‘Gently Mission’ and our ‘Mad Vision’. In many ways In Between influenced the values of our studio – to create games which do not conform but deviate from the Norm and established patterns. In retrospect though, it was quite the huge risk we took – building a company on such an artistic project but ultimately that decision is characteristic for the core values of our company thinking outside of the box and mustering the courage to be mad. Since it was our first commercial project, it really laid out the groundwork on which our company was founded, as well as helping us to generate attention within the industry. In Between actually started out as an assignment for a university project and helped us to define and flesh out structural processes within the team. Would you care to elaborate on that and how your game In Between fits into your vision? ![]() On your website you talk of a ‘Gently’ and a ‘Mad Vision’. We’re a game developing studio from Germany. Hello, I am Daniel Denne, Art Director, Co-founder and one of the in total six members of gentlymad. Find out more about In Between and the intentions and inspirations behind the game in this short developer interview:ĭaniel, could you please tell us a bit about yourself and gentlymad? It was the first game by German developer gentlymad that started out as part of a university assignment to deal with the taboo topics of death and dying within a video game. “We want to extend the consumer’s hair color investment.It is unusual to take on the role of a man diagnosed with terminal cancer in a videogame knowing that he will die for sure. The QR code allows for changing videos and messaging to continuously share product knowledge. The label folds open showing a video on how the product is used. Leland continues, “The directions on the back label provide a very precise salon color consultation. Additionally, the company created the first “smart label for smarter color choices,” with color swatches on the front at Point of Purchase. All products have a built-in Bond Rebuilder technology, “BondHeal,” that strengthens and repairs the hair from the inside out, plus the stand alone BondHeal product. No Fade Fresh applies color through shampooing and conditioning in the shower in 2-5 minutes. The products are used in between box and salon colorings. Additionally, all products are formulated at No Fade Fresh’s in-house lab in Fort Lauderdale, FL. The products have no harsh chemicals, and are the only on-shelf that can make the following claims: 100% Vegan, No Gluten, No Sulfates, No PPD, No Parabens, No Mineral Oil, and PETA-Certified/Cruelty Free with no Animal Testing ever. No Fade Fresh has taken painstaking efforts to formulate products that can be defined as “clean, plant-based beauty” in the very “dirty” category of hair color. All products will be available in-store and online. The selection will also include No Fade Fresh’s BondHeal product, a clear hair mask that repairs hair through a bond rebuilder. The color selection at Harris Teeter will include: Purple Bordeaux, Hot Pink, Platinum Silver, Light Pink, Lavender, Natural Blonde, Spicy Copper, Bright Red, and Natural Brown. ![]() The No Fade Fresh line of color-depositing shampoos and conditioners debuted in February of 2020.
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